What is it that can come along and disrupt your organisation or entire market?
What can you do to disrupt the competition or an entirely new industry?
These are fundamental concerns of even the largest organisations right now.
‘Who will be our biggest competitor in online grocery in 20 years time – Tesco or Amazon? I would place my money on Amazon’ Tim Steiner CEO, Ocado
Rather than work out how you intend to respond, why not spend the time working out just how you can be the disrupter?